Overview

In an effort to combat the rising energy demands and prices in Asia, Philips Electronics, a leading supplier of energy efficient lighting products, tasked Text 100 to develop and manage a communications campaign to raise its profile and create a leadership position on the issues of energy management across the region.

Text 100 worked with Philips to develop a stakeholder campaign involving a series of public discussion forums in the Philippines, Malaysia, Vietnam and China. Sponsored by Philips in each market, “Discussions on Efficient Energy Management” involved public forums that engaged local stakeholders and opinion leaders to address ways to effectively manage energy demands and supply constraints within each country.

To underscore the economic impact, a unique Energy Management Calculation was developed to illustrate the economic advantages of using energy-saving lighting products. This methodology was used consistently in each market, and the results were successfully communicated throughout the campaign and in all program materials.