Crisis Communications at Text 100
Crisis situations in today’s Internet economy emerge in minutes, not months. As a result, Text 100’s teams are highly trained and experienced both in developing pre-emptive crisis management plans and in managing PR efforts during difficult periods.
The Text 100 approach to crisis communications is built on six basic principles:
- Be prepared
- Get the right people involved immediately
- Never hide
- Consider how each message sent during a crisis impacts every stakeholder audience
- Take appropriate responsibility, be sincere and tell as much of the story as you can
- Don’t spin and don’t minimize
While the expectation of managing a crisis is a worst-case scenario, Text 100 advises all client companies to have crisis plans in place at all times, reviewing and updating the plans on a regular basis to reflect changes in the corporate environment. The aim of any crisis PR plan is to enable executives and communications professionals to deal in an organized and calm fashion with unexpected emergency situations that are likely to result in inquiries from the news media.
Examples from our rich history of crisis communications include:
- Communications management following an unsatisfied customer and major negative television coverage for a telecommunications company
- Strategic counsel on a global company’s announcement to let go thousands of employees
- Creation of a 360-degree communications strategy during a buy-out situation
- Counsel and proactive outreach for a client during the mad cow disease scare in the U.K.
- Outreach to outline the strategy behind the spin-off of successful business units
Our crisis communications experts are prepared to handle and counsel you through any situation you may face.
